The latest analyst notes from Cowen & Company research analyst Doug Creutz estimate that whatever Activision releases this year in the Call of Duty universe will sell at least 25 million copies in its first year. This is almost three times as much as Battlefield 3 is predicted to sell. In the figures the analyst takes the assumption that Battlefield 3 will sell more than DICE’s last Battlefield release, Battlefield: Bad Company 2. The analyst sees DICE selling more copies of Battlefield 3 than they did with Bad Company 2 estimating that the franchise will see growth of around 50%, up from 7 million units to 10 million.
These claims aren’t something that DICE is unfamiliar with. Patrick Bach recently spoke about the difference between critical and commercial success. The developer claims that the Battlefield series of games has already proven itself to be a better experience than Call of Duty, and just because it sells more doesn’t make it a better game.