Activision’s Call of Duty: Black Ops 2 is off to a good start as far as generating buzz for their next shooter, but some analysts see the market for Call of Duty beginning to taper off. Black Ops 2 smashed sales records for the Call of Duty franchise, selling well at its launch, followed by year long strength month after month until the release of Modern Warfare 3. The Call of Duty franchise hit a record with over 25 million copies of Black Ops sold, and right now, Modern Warfare 3 sales projections put their latest title well under that.
Wedbush Securities’ Michael Pachter believes that it’s unrealistic to think Activision can continually grow the franchise with each yearly release. “I don’t think Modern Warfare 3 is going to sell more than the last Black Ops, so I doubt that this one will break a record. I think that Call of Duty is a phenomenon, selling way more than 20 million units annually, and it’s unrealistic to think that number can grow meaningfully with each annual release,” Pachter told Games Industry.
“Overall, I think games like Call of Duty need new console hardware – developers are working with 7-year-old technology in an environment when tablets and smart TVs will soon be just as powerful.”
Analysts don’t think the Call of Duty franchise is going anywhere anytime soon. But one analyst believes that the next major sales catalyst for the franchise will come when new gaming hardware is released. Colin Sebastian of RW Baird believes that at this point, AAA games are needing better hardware to really generate buzz. “Overall, I think games like Call of Duty need new console hardware – developers are working with 7-year-old technology in an environment when tablets and smart TVs will soon be just as powerful.”