When Call of Duty: Elite launches later this year, it will offer up a multitude of services to the Call of Duty fan. Since it’s announcement in May, the service has seen it’s fair share of positive and negative responses from around the video game world. Bobby Kotick recently told us why Call of Duty: Elite is coming, and it’s a real shocker, it’s because fans of the game want the features that are coming with it.
Kotick talked at length about the arrival Call of Duty: Elite in a recent interview:
“We started out with a desire to give back to our players; we wanted to add capabilities that were the direct result of research conducted with our audience. We have tens of millions of players, and we went out to our audience and we solicited their thoughts and opinions on what would make the game – on a free basis – more fun to play.” – said Kotick.
“So the bulk of what we’ve done is to create a free service that offers a whole host of new, interesting and well-differentiated capabilities that will get our audience really enthusiastic and excited about playing. We have very articulate audiences – they’re able to prioritise what’s important; they’re able to give us clarity on features that they think will be useful. So from that perspective, what we’re delivering is the direct result of player input – and a lot of it. – Kotick continued.
“There were also a certain number of things that our players wanted to see, with the recognition that those particular services would be costly for us to develop. And we spent a lot of time talking about what’s a fair way to charge for what are premium services. In that regard too we got great audience feedback. So [Elite was based on] very well-informed research that goes deeper and is more extensive than anything we’ve done before.”
Regardless of what side of the fence you sit when it comes to the features of Call of Duty: Elite, it’s coming. The blend of free and premium features that will ship with the service haven’t been completely outlined at this point, but expect more information in the near future as the beta sets to begin. What do you think about Call of Duty: Elite? Are you thinking about subscribing to the service?