DICE has a different attitude towards its Battlefield franchise than its competitors, and recently re-iterated that it has no intentions of releasing the Battlefield franchise on a yearly basis. Patrick Bach, Battlefield 3 producer, thinks that type of strategy would ultimately “kill the franchise”, as he explained in a recent interview.
“If we were to release another big Battlefield title next year, that would mean that we’d have less than a year to build it, and that would mean that we’d have to have another studio building it for us, which would mean it wouldn’t have that DICE seal of approval, which would mean they’d just have to release a copy of the game we just released.
“EA would never force us to release a game every year. I think that would dilute the vision of the franchise, and you will eventually kill the franchise by doing that.”
“What we noticed with Battlefield: Bad Company 2 was that if you spend enough time on making an expansion pack like Vietnam there’s enough content to make it feel new and fresh. It’s not only a map pack, it’s weapons and vehicles, and it makes the game feel fresh again,” Bach explained.
“I think that’s a more healthy way of expanding on the game experience. It’s not a new game but a twist on your old game, and I think that’s a healthier way of looking at a franchise rather than just trying to cram every single last penny out of it.”
Battlefield 3 which is currently in it’s alpha testing stage, will be moving to beta next month. You can get access to the beta by pre-ordering the game via Origin.