EA has announced the formation of the EA Competitive Gaming Division, an internal group that will be specifically dedicated to furthering EA’s involvement in eSports. The division will be run by Peter Moore who will be moving into the new position of Executive Vice President and Chief Competition Officer for Electronic Arts.
“As the latest step in our journey to put our players first, this group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more,” reads the announcement from EA. The group will accomplish their goals by following three core pillars. “Competition – To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts. Community – To celebrate, connect and grow our community of players across all levels of expertise. Entertainment – To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.”
The announcement continued by saying “Competition runs deep in the DNA of Electronic Arts, and our games are already at the center of competitive gaming events at different levels today. FIFA fans around the world continue to compete in the FIFA Interactive World Cup, ESL One is hosting worldwide championships with Battlefield 4, we recently announced the return of the Madden NFL Live Challenge, and our games will be played in dozens of other regional competitions around the world in the next year. EA’s CGD will seek to build a best-in-class program to centralize our efforts with new events, as well as the infrastructure to bring you the world’s preeminent EA competitive experiences.
“The formation of the Competitive Gaming Division is a groundbreaking opportunity for Electronic Arts to celebrate your passion for play and competition. I’m excited to see what Peter and the team will share in the months ahead.”
