Gamefly is taking their business in a new direction to capitalize on the popularity of mobile games. Â The game rental and online retailer will be moving into the world of publishing for iOS and Android titles, by setting their sights on developers that are currently developing their own titles but want help with the promotion and distribution of their work.
“Continuing its foray into digital initiatives, the company has set aside a game development fund to work with mobile developers that are in the process of making a great game, but need the extra resources to publish and promote their titles. GameFly will also expand its mission to be the top resource for all gaming needs, offering expertly curated Android games in the GameFly GameStore with thousands of the best games and daily deals. With its large social network for gamers, game discovery will also be made easier via friend recommendations, and ratings and reviews from fellow gamers,” according to the press release that accompanied this announcement.
 “We plan to be a leading player in mobile games by launching our retail GameStore for Android and helping to fund mobile developers of all sizes to publish, promote and sell their smartphone and tablet games,” said Sean Spector, GameFly co-founder.
The company expects to publish its first title by this summer.
