According to Ubisoft’s CEO, 95% of the people playing Ubisoft’s PC titles are playing them illegally. In a recent interview, Ubisoft’s Yves Guillemot revealed the alarming figure as he pointed to free to play gaming experiences as one way that publishers are coping with this problem.
“We want to develop the PC market quite a lot and Free to Play is really the way to do it. The advantage of Free to Play is that we can get revenue from countries where we couldn’t previously – places where our products were played buy not bought. Now with Free to Play we gain revenue, which helps brands last longer,” the CEO told GI biz.
This doesn’t necessarily mean that Ubisoft is going all-in on the Free to Play market, according to the CEO. Guillemot did note that while his company is certainly exploring options in the Free to Play space, Ubisoft is approaching the market with caution and certainly not leaving the console market anytime soon.