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Piracy rate on PC is 95% says Ubisoft

by William Schwartz on August 22, 2012


According to Ubisoft’s CEO, 95% of the people playing Ubisoft’s PC titles are playing them illegally. In a recent interview, Ubisoft’s Yves Guillemot revealed the alarming figure as he pointed to free to play gaming experiences as one way that publishers are coping with this problem.

“We want to develop the PC market quite a lot and Free to Play is really the way to do it. The advantage of Free to Play is that we can get revenue from countries where we couldn’t previously – places where our products were played buy not bought. Now with Free to Play we gain revenue, which helps brands last longer,” the CEO told GI biz.

This doesn’t necessarily mean that Ubisoft is going all-in on the Free to Play market, according to the CEO. Guillemot did note that while his company is certainly exploring options in the Free to Play space, Ubisoft is approaching the market with caution and certainly not leaving the console market anytime soon.

Say Something
  • HighGuy

    Can’t blame these people, most games are shit

  • Disabled Negro

    “Are you making money?”
    “Yes…”
    “THEN STOP WHINING AND MAKE YOUR FUCKING GAMES”

  • IHATEHIPSTERS

    im a proud pirate

  • RROD$2PLAY

    Actually many of my friends bought two 360’s (well after like 5 from RROD). 1 for online play and 1 for pirating games (because you get banned for moding). It’s just easier to hack a 360 than a PS3. That is; if you aren’t into PC gaming and pirating. I personally don’t pirate games on my PC, just play older games and pirate DVD’s and CD’s.

  • Underworld

    Stop being cheap and pay for what you want!!

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