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‘PS Vita’ Sony struggling to get third party support for the PlayStation Vita

by William Schwartz on August 10, 2012

A rocky launch for Sony’s latest handheld is proving to not only fall short with consumers, but with third party developers as well.  The powerful handheld has a number of wishlist features that make gaming on it a pleasure, but a high price point and increased competition from the smart phone and tablet market are giving Sony fits at retail.

Shuhei Yoshida of SCE talked about the problems that Sony is currently facing, and getting developers to commit to the handheld is becoming a problem.

“We’re having a more difficult time than we had anticipated in terms of getting support from third party publishers, but that’s our job,” said Yoshida in a recent interview with PlayStation Magazine. “We will continue to talk to development communities and publishing partners and tell them why Vita can provide a great experience for the IPs they have and I hope the Assassin’s Creed game will prove that.”

While this may have been the case since the console launched back in February, this fall will definitely see a healthy third party lineup for the handheld.  Ubisoft will launch an Assassin’s Creed title side by side with Assassin’s Creed III, called Assassin’s Creed III Liberation.  Activision also has a Black Ops 2 title on the way for the handheld, and Sony believes these types of games to be the game changers for the Vita.  Offering as close to a console experience that is possible at this point, the PS Vita still faces problems such as price.

Prior to launch, analysts predicted the troubles of the Vita, and attributed them largely to price concerns.  Understandably, the PS Vita is technology laden.  It’s yet to be seen if big name software will entice gamers to the PS Vita this holiday season, but with the company’s focus on cross-platform play on titles like PlayStation AllStars,  you can see that they haven’t given up on the PS Vita just yet.

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  • louie

    Once they get those 3rd party apps, I am buying and I know I am not the only one that feels that way.
    They have potentially strong product, they need to just hire a team to make apps . Thats all they need to do.

    They need apps for about everything you can think of if they want to be successful.

    Apps to pay our bills
    apps to text just like textfree with voice
    apps for googlevoice

    give me apps

  • Frank

    I bet nonexistent advertising isn’t helping either. The Vita has so much potential, much like anything PS related yet Sony fails to capetalize on it. Just look at exclusives. Resistance 3 sold over a million copies WITH NO ADVERTISING. Killzone 3 sold like 2-3 million with again, no advertising. Maybe Sony should invest in Advertising instead of the Move and 3D. Just saying.

  • Rick

    I remember tons of advertising for those games, but your right, those mainly focused on move/3d and not gameplay.

  • NJ

    Honestly I think the Vita’s real competition lies with the 3DS (which has become a fantastic gaming platform). I genuinely don’t see any reason to buy Vita over a 3DS right now. Nintendo are developing great games for the system every month whereas with Sony it seems like it might be 1 or 2 good games a year, like with the PSP (In my opinion).

  • Cool dude

    DERP frank, Killzone 3 was heavily advertised, and so is Resistance 3.

    IE: Endless youtube ads, tv ads, movie appearances.


    I don’t have my Vita yet but definetly plan on getting one. I work with 3 people that have one and they all love it. I don’t understand it all because I don’t have one but one guy was saying he was 300 miles away and was able to turn on his PS3 and play the game in it on his Vita through the internet.

    With Call of Duty and Assassins Creed coming to it this handheld will have something no tablet or iphone has and certainly not 3DS. Vita is a great piece of technology, it’s just a saturated market out there.

    Really Sony needs to figure out how to get it accross peoples minds what they offer. Like dudes said above they need more advertising. I can say for sure Move needs a demo unit in stores. Peeps blow it off like it’s a Wii copy when it’s nothing like it at all. 1000 times better than Wii.

  • The Future of Sega

    Sega Gamegear is way better than PS Vita. No thanks Sony but I’ll keep my Sega Gamegear instead. :-) Sownage!!

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