According to a recent statement made by SCEA, the PlayStation 3 and peripherals saw a “very strong” demand during Black Friday. With many retailers pushing sales, deals, and other enticements while competing for consumers dollars, Sony believes that gamers “recognize the incredible value” in such offers.
An unnamed SCEA representative told Industry Gamers:
“Consumer demand for the PlayStation 3 system, peripherals and software was very strong during the Black Friday weekend. Gamers were quick to recognize the incredible value of the PS3 with its free access to PlayStation Network, Blu-ray capabilities, and the industry’s best lineup of new titles, including the critically acclaimed Uncharted 3,”
While no exact sales figures were cited in the statement, apparently Sony has kicked off the holiday season with a bang. The price point for the console which was lowered earlier this year, put the console in a better competitive position with Microsoft, who has been dominating the North American market for months. Since Sony hasn’t released regional sales numbers with the NPD in quite some time, it’s hard to tell if they are gaining ground on the competition.
We’ll just have to wait for the NPD numbers and Microsoft’s statement to find out.