Around AOTF ×

Platforms
More

News

Wii U On The Brink Of Success, Says NOA Marketing Executive

by Dean James on June 20, 2014

Wii U 760x428

Ever since the Wii U launched back in November 2012, the console has struggled mightily to grab an audience. This has come partially as a result of an almost complete lack of third party support, especially as of late. When the console was first announced it seemed to have the support of developers like Ubisoft, but that relationship has since soured. Due to this, Nintendo has to rely on their slew of first-party games, which luckily are almost all quality titles.

In an interview with Gamespot, Nintendo of America marketing executive Scott Moffitt explained how he felt the Wii U was on the “brink of success.”

“I think we are right at that tipping point…”

“As I look at what we have coming this holiday, now with Mario Kart and Super Smash Bros., plus the innovation of Amiibo, I think we are right at that tipping point where we have a lot of great content that is about to be released for that platform that’s going to tempt gamers into buying the system,” Moffitt explained. “From the comments I’m reading online, and following gamers’ comments, I think there are a lot of people that are going to have a hard time resisting buying a Wii U once Smash Bros comes out. I think that’s going to be a major hardware driver for us. So that’s the narrative we hope that plays out and that I think we are starting to see play out.”

The Wii U already saw the removal of the basic edition and a price drop for the Deluxe to $299.99, but many have still been expecting a further price drop if they wanted to have any chance of competing. However, the always personable Nintendo of America president Reggie Fils-Aime dismissed this idea last week. Hopefully we can see a Nintendo 3DS type turnaround with Mario Kart 8 already helping to push sales and Super Smash Bros. set to launch later this year.

“We don’t see a need to cut price. Our value equation is quite strong for the Wii U. I say that because we just launched the “Mario Kart 8” Wii U bundle, premium price, $329. The product is selling with no issues. The biggest challenge is retailers getting it out on shelf. The challenges we’ve had with Wii U aren’t value based; the challenges are having the range of software that motivates the consumer to jump into the platform.” – See more at:

http://www.gamnesia.com/news/nintendo-wii-u-on-brink-of-success-wont-drop-gamepad-or-price#.U6PHnrHLPkd

“We don’t see a need to cut price. Our value equation is quite strong for the Wii U. I say that because we just launched the “Mario Kart 8” Wii U bundle, premium price, $329. The product is selling with no issues. The biggest challenge is retailers getting it out on shelf. The challenges we’ve had with Wii U aren’t value based; the challenges are having the range of software that motivates the consumer to jump into the platform.” – See more at:

http://www.gamnesia.com/news/nintendo-wii-u-on-brink-of-success-wont-drop-gamepad-or-price#.U6PHnrHLPkd

“We don’t see a need to cut price. Our value equation is quite strong for the Wii U. I say that because we just launched the “Mario Kart 8” Wii U bundle, premium price, $329. The product is selling with no issues. The biggest challenge is retailers getting it out on shelf. The challenges we’ve had with Wii U aren’t value based; the challenges are having the range of software that motivates the consumer to jump into the platform.” – See more at:

http://www.gamnesia.com/news/nintendo-wii-u-on-brink-of-success-wont-drop-gamepad-or-price#.U6PHnrHLPkd

Say Something

Related Popular Nintendo Content