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Xbox 360 continues to dominate the US market

by Bill Hess on December 7, 2012

xbox 360 july npd

Microsoft and the Xbox 360 continue to dominate the US market, as the company takes top sales in November for the 23rd consecutive month.  The company sold 1.26 million Xbox 360 console in the region for the month of November, where consumers flocked to the device during Black Friday shopping sales.

The aging console is holding up well against Sony and Nintendo, who had decent sales in November as well.  Nintendo sold slightly more hardware overall, with 1.75 million units across its Wii, Wii U, DS and 3DS product lines. As usual Sony did not reveal its monthly numbers, but Black Friday sales data was trending lower than Microsoft in reports from the company.

Overall, the games industry seems to be struggling still at retail.  November saw another year over year decline in terms of total sales by 11%.  Of course, the big winner in November was Activision’s Call of Duty: Black Ops II.  With popular games like Halo 4, Assassin’s Creed III, and Just Dance 4 trailing markedly behind the perennial juggernaut.

Liam Callahan of NPD summarized this months video game sales data upon its release:

“Despite an overall retail video game decline of 11 percent, November had the smallest year-over-year decrease we have seen for dollar and unit sales so far this year.  This is a sign of momentum going into the December holiday period.”

Keep in mind, NPD numbers only account for retail spending in North America.

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