Recently, research from EEDAR has concluded that over half of Xbox 360 owners have purchased a downloadable title. Representative of the research firm claimed that 55% of all Xbox 360 owners have taken the digital plunge. This number increases significantly when classified as a “core gamer”. 64% of all “core gamers” have purchased a digital title on Xbox Live.
Geoffrey Zatkin of EEDAR claims that research shows downloadable sales will increase 35% year over year for 2011. Other interesting stats that were revealed for the research included some factoid about DLC. He claimed that 76% of all gamers are aware that DLC exists, while only 44% have ever purchased it. Of all consumers, 90% want to see DLC for a title within three months of its release.
Source: Games Industry Biz