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By New Xbox, Microsoft didn’t really mean new Xbox 720

by Bill Hess on August 7, 2012

Earlier this week, Microsoft had seemingly confirmed a next-generation Xbox 720 console. Well, as it turns out, that’s not the case according to Microsoft’s official response to their statement. In a Podcast on The Verge, Brian Hall of Microsoft spoke about what was thought to be a new console.

“We’ve had Hotmail and operated Hotmail for about sixteen years, we obviously have Exchange, and Outlook, that people use at work. We just decided it was time to do something new and bring the best from each of those and put them together and release it right in time for the new wave of products that we could have coming out with Windows 8 with the new version of Office with the New Windows phone and the new Xbox.”

It was pretty clear in the context of the interview that Hall was talking about a next generation console. However, Microsoft explains that they were talking about the upcoming release of the next Xbox 360 dashboard update.

“The comments to The Verge were not understood in their intended context. When Brian mentioned a ‘new wave of products,’ he was referring to the full lineup of products coming later this year from Microsoft, including Windows 8, Office, Windows Phone and of course our fall Xbox update which will bring a host of new consumer experiences like Xbox Music, Videos, Games on Windows 8 and Xbox SmartGlass.”

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  • John

    Well that was a fail of a coverup.

  • Paul

    That was a fail of William Schwartz. But we are used to his fails.

  • The Green Ring of Life

    Xbox has been so successful that I don’t see why they would need to launch another console. They have HUGE exclusives like Halo 4, Gears of War, Forza, and all their great Kinect games too. Maybe in another year or two, my Xbox 360 has been going strong since launch and I would like to see it last me a good ten years.

    Now on the other hand, Sony is probably desperately needing to start competing more with Nintendo. Sony is getting smoked by Nintendo in Japan, and they are getting spanked by Xbox in the US. The two most important markets for them.

    You can tell they are moving towards more family friendly games because its been game over against the Xbox 360 and the core gamer for awhile now.

  • Cool dude

    Derp.. that wasn’t a good enough of a cover up MS. Everyone knows it was a new console.

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