The viral marketing campaign for Battlefield 3 has already begun. Â Aside from the trailers and gameplay footage that has trickled out of DICE since the game was officially announced earlier this year, a new stage of marketing for the game has begun. Â So far, DICE has begun to rollout banner advertisments with some of the biggest sites on the internet like GameSpot, Game Trailers, IGN, and ESPN.com.
Traditionally this seems like it would be a bit early, but it looks like EA is going to spend that $100 Million dollars that they’ve marked for advertising the game in such a way that they’ll keep the game in the minds of gamers all the way up until its launch in November. Â So don’t be surprised if you see the game on your television during big upcoming televised events like the NBA or NHL Playoffs as well.
Will it pay off? Â I guess we’ll have to wait until November to see the result of this early marketing blitz.
