It’s gotten more popular than ever to hate on the Call of Duty franchise. Critics of the game see it as the Madden football of the first person shooter genre. One that improves on little, and offers a yearly roster update in the form of its guns and maps. As far away from the case that this may be, Infinity Ward asserts that this is precisely the type of motivation that they use to make better games. In a recent interview, Robert Bowling elaborates on this thought process for the developer, and assures that the company isn’t resting on its laurels.
“We may have the number one selling game. We may have, at times, the number one most played game. So it’s very easy to sit back and say. We’ve done our jobs perfectly. We have the best game ever created. Look at the numbers.” “But then you can get online and have people kick dirt in your face constantly every day about anything that they may not like about the game. It allows you to have a gut check and a perspective that this is where we still need to go. This is work that we still need to do.”
Bowling also recently went on the record to describe the new innovations that the franchise is ushering in, and pointed to the co-development process between Infinity Ward, Sledgehammer Games, and Raven Software as a major contributor of new ideas coming to the franchise. Whatever innovations are coming to the franchise this November haven’t been explained fully up to this point. Bowling has alluded to some changes that will be coming to the game this fall, but the complete picture has yet to be revealed. You can’t think that they will change the best selling game in the world that much, but anything’s possible.