According to Electronic Arts head, John Riccitiello, 3D gaming isn’t catching on in any meaningful way. And by meaningful way, he means that its not making any money for the company claimed the CEO in recent comments regarding the future of his company, Electronic Arts. The CEO claims that EA is seeing poor returns by focusing on 3D gaming, and the company is planning to divert resources away from the medium and allocate more towards social and online gaming opportunities.
“We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations,” the CEO said in an interview with Venture Beat. Riccitiello cited the poor sales of the Nintendo 3DS as one indication of the fledgling medium, but more importantly, he illuminated the fact that there just hasn’t been a huge drive of consmers buying 3D televisions for their homes. “We have not seen a big uptake in 3D TVs in the home. We are not here trying to drive a market. We are here to react to what consumers want. “ Riccitiello continued in the interview.
The past few years have been filled with plenty of global economic uncertainty. This uncertainty definitely influences consumer behavior and their propensity to lay out large sums of money for luxury items like 3D televisions. While EA may be shifting away from the 3D market, Sony with vested interest in the success of the medium has two stellar examples of 3D done right in games, with Resistance 3 and Uncharted 3 on the horizon. The problem is, will anybody get to see it in action?
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