GTA Online is a free to play game, according to Take Two Interactive’s CEO. The one caveat about this free to play game, is that it’s only free if you pay $60 for GTA V. As ridiculous as that sounds, it’s apparently good enough to tell investors, because that’s what Take Two did in their most recent conference call. During which, they discussed the massive profits that the Grand Theft Auto series is making.
The company announced that they sold over 32 million copies of GTA V on the PlayStation 3 and Xbox 360, raking in bundles of cash for the publisher. But GTA Online isn’t like other free to play games, who include micro-transactions to make money. GTA Online features micro-transactions to “delight its players”, despite popular opinion.
Strauss Zelnick, CEO of Take Two explains this position. “As you know, GTA Online is a free to play experience and there are opportunities for recurrent consumer spending within the game, and no obligation of course… The reason that we offer an opportunity to spend money in the game is that it’s coordinated with a great experience. We are not making decisions in order to extract value, we are making decisions to delight consumers.”
In other news, PR agents and marketers world wide set a new world record for most simultaneous high fives, following Zelnick’s statement.
Published: Feb 5, 2014 11:57 am