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It was announced today that Electronic Arts has secured a reduced cost for an extra year of exclusive NFL licensing for it’s hit franchise Madden NFL. Â With a looming labor strike EA has secured a discount of about $30 million dollars. Â If the NFL doesn’t play next year, it could have a significant impact on EA’s bottom line. Â If they do play, they got a heck of a deal on another year of exclusivity.
What this means ultimately is that Madden NFL will be the only NFL licensed football game till at least Madden 2014. Â The original deal as you may remember was structured for three years and signed in 2005. Â It was then extended in 2008 for an additional 5 years and now at least one more.
Source: Pasta Padre
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