Rumors and speculation have been rampant regarding when the next generation will take hold in games. For some, Nintendo Wii U will be the first push into next gen technology, while others think it's a stop-gap to hold over Nintendo until the real next generation begins.
Earlier today there was a rumor that an Xbox 720 development kit was floating about the halls of the EA offices. The rumor claimed that a 'respected games industry entity' had inside information about Microsoft's next generation console and claimed that the "Xbox 720 would be revealed next month at E3".
Microsoft could be getting ready for a reveal of the Xbox 720 at next month's Electronics Entertainment Expo (E3). Up until now, all we have heard out of Microsoft is that it's very comfortable with the success it's having with the Kinect and Xbox 360 Slim models.
If Microsoft (Xbox 720) and Sony (PS4) both announced new consoles that would be arriving in the near future, one developer thinks the industry would be in big trouble. A recent interview with THQ's Danny Bilson shed light on the heavy costs associated with game development.