A majority of GTA 6 bettors refuse to believe Rockstar will keep the standard $70 price tag, and one stat reveals just how high they think it’ll go

Most GTA 6 fans betting on the prediction platform Kalshi think the game will cost more than $70. Over $400,000 has already been wagered on the game’s final price, showing how much speculation surrounds this release.

The betting data on Kalshi, last updated on March 25, shows that 61% of bettors believe the base price for GTA 6 on PS5 will be “more than $70.” A significant 29% are betting on a price above $80, which usually means $89.99. A smaller 6% are betting on it costing more than $90, while 11% are predicting it will go over the $100 mark.

This bet started in February 2025, and predictions initially leaned toward an $80 price point. According to PlayStation Lifestyle, that began to change at the start of 2026, when the forecast for the base price declined to $73.4 as more people started betting on the game costing closer to $70.

Take-Two CEO’s recent comments are nudging expectations toward a $70–$80 price range

Part of this shift may be linked to recent comments from Take-Two Interactive CEO Strauss Zelnick. In a late March interview with The Game Business, he said it’s “very difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for.”

While he was speaking broadly about the industry and not specifically about GTA 6, many are reading this as a hint that the game will stay within the $70 to $80 range. GTA 6 has also been facing potential bans in certain countries over controversial in-game content, adding more pressure on Rockstar’s decisions around the game’s release.

Rockstar does have reasons to price GTA 6 at $80. The game has been in production for roughly eight years, and development costs have gone up over that time, partly due to inflation. If any game could justify launching at $80, the same price as Mario Kart World and The Legend of Zelda: Tears of the Kingdom on Nintendo Switch 2, it’s this one.

Take-Two also has a well-known history of pushing monetization, especially through microtransactions in their sports titles. The deluxe and collector’s editions of GTA 6 will likely hit close to $100 anyway, regardless of the standard edition price. It’s worth noting that even Strauss Zelnick’s own experience as a dedicated GTA player shows just how much personal investment people have in the franchise.

On the other hand, Rockstar has clear reasons to keep the game at $70. An $80 price tag would generate a lot of controversy, and keeping the standard edition more affordable could bring more players into GTA Online sooner, which would benefit long-term revenue from the live service. With GTA Online expected to continue as a major money-maker, a lower entry price for the base game makes sense as a strategy to grow the online player base quickly after launch.