To say that the Nintendo 3DS is eagerly being awaited is an understatement, and Nintendo knows this. Β In gearing up for their latest product launch, a Nintendo spokesperson sat down with MCV and talked about this ‘landmark hardware release’.
βWeβre really relishing one of those big landmark moments,β said Dawn Paine, UK marketing manager. Β βAs you can imagine, we are deep in the planning and it is going to be another once-in-a-cycle launch.β βThe difference is that there are other brands operating in that space β and weβre really excited about the positioning of the product and what it can achieve,β Paine said.
The Nintendo 3DS is the world’s first mass marketed 3D device, and it’s a hand held no-less, oh yeah…it’s glasses free as well. Β Nintendo thinks that it’s going to be a once in a lifetime ‘opportunity to push 3D into a much larger audience’. Β And if Nintendo’s track record is any indication, they more than likely will. Β And in 5 years or so, the competition will have their own devices of the same nature.
Published: Dec 23, 2010 12:30 am