About every hour or so, Activision would showcase one of their new games at their booth at E3. In passing we caught the Modern Warfare 3 show, which you can remotely tell from the video below, was pretty badass.
The screens which surrounded the room displayed multiple camera angles of the action going on, on-screen. Not much new footage was shown at the hourly demo, but it was definitely a cool setup, one that was unrivalved on the show floor when it came to production value.
Have a look, and pardon my shoddy camera work.