Detailer reveals why brand-new cars get destroyed in weeks on Texas roads, but the solution costs thousands

A brand-new BMW X5 was covered in paint damage after less than six weeks on Texas roads. Matthew Jones, a technician at Harker Heights Ceramic Coatings, shared a video showing the dark-colored SUV looked like it had been sandblasted. The car was built in December 2025, and the video was filmed in February 2026, meaning the vehicle was barely used.

According to Motor1.com, Jones pointed out that what appeared to be dust on the hood and bumper was actually dozens of rock chips. The damage was so bad that one rock had already cracked the windshield. “People don’t believe us when we tell them you need paint protection film right away,” Jones said on his TikTok. “Check this out.”

Texas roads are especially harsh on cars because of the dry weather. In states with more rain, water washes loose gravel and debris off the roads. Since Texas gets less rain, dirt and debris sit on the asphalt and get kicked up into cars’ front ends.

Modern car paint is thinner and more fragile than before

Today’s car paints are thinner than they used to be, which makes them less durable. This isn’t because manufacturers are cutting costs. Environmental rules now require water-based, low-VOC paint, which is less toxic but softer and easier to damage. Modern robotic painting also uses the smallest amount of paint needed, resulting in thinner coats.

Rock chips can happen at any speed, whether driving 70 MPH on the highway or moving slowly through a construction zone. The most at-risk areas are the front bumper, hood, side mirrors, and anything close to the ground. Some drivers take their vehicles to extreme conditions, like tackling Utah’s dangerous off-road trails, which can cause even more damage.

The best solution is Paint Protection Film, or PPF. This clear film is 6 to 8 mils thick and absorbs impacts. It also has self-healing properties when exposed to heat. PPF typically lasts seven to ten years, but it costs $2,000 or more depending on coverage.

Some people mix up PPF with ceramic coating, but they’re different. Ceramic coating is only a micron or two thick and works well for UV protection and easier cleaning. However, it won’t stop rock chips. Ceramic coating should be used alongside PPF, not instead of it.

If you can’t afford full PPF right away, you can lower the risk by changing how you drive. Keep a three-second following distance, slow down on gravel roads, and stay away from the highway shoulder where debris piles up. Also, change lanes to avoid construction vehicles or gravel trucks that kick up material.

The message is clear for car owners. As one commenter said, “Cars should just come with PPF. Especially luxury vehicles.” Missing features can also impact vehicle satisfaction, as one Toyota owner discovered after a year. If you want to protect your car’s paint, you need to include PPF cost in the price of the car.