Sony have confirmed that the PlayStation 4 is to receive an official price cut in the UK on October 9th, coinciding with the release of Uncharted: The Nathan Drake Collection. The move will see the PS4 retail at £299.99, £50 cheaper than the current price of £349.99, and matching the price of the Xbox One. This swiftly follows the recent announcement that PS4 will be receiving a price cut in Japan to ¥34980, which roughly translates to a saving of $42.
There’s no word on a price cut for North America just yet, but head of Xbox Phil Spencer believes that an announcement may not be that far off. In an interview with IGN, Phil Spencer states “I fully expect they will drop price. When I think about the playbook they’ve used in the past, we feel good about the plans we have in place going forward in the holiday. If history tells, then we’ll see a price drop from them coming.”
“I fully expect they will drop price.”
Spencer adds “It’s great for gamers when price competition happens. We saw that last holiday, and we saw crazy sales numbers on all of the consoles.”
The PlayStation 4 is nearly two years old, but despite its brief life-span, it’s managed to sell over 25 million units, 2 million of those in the UK. Sony will hope to carry that momentum into the busy holiday season, with The Nathan Drake Collection kicking things off on October 9th.
Published: Sep 19, 2015 03:33 pm