Taylor Swift’s official merchandise has come under fire this week after a fan shared photos of a broken $40 hairbrush from the pop star’s Life of a Showgirl collection. The incident has started a bigger conversation about whether fans are really getting good quality stuff for their money.
The hairbrush was made of cellulose acetate and bamboo, but it arrived broken, according to the fan who posted about it on X. The user, @beginagaintv, showed pictures of the brush with a badly glued joint between the two materials. Even though it was broken, the post went viral really fast, getting over 4.2 million views and inspiring tons of memes and complaints about the merchandise.
As the post spread all over social media, people started to criticize not just the broken brush but also how Taylor Swift sells her merchandise. As per Daily Dot, one person said “You got scammed lmaooo,” while another wrote “Can’t believe Taylor approved this.” The incident started a trend where people joked about “the life of a shein girl” to make fun of what they saw as cheap quality stuff. Many people made similar comments, with one saying “Yall buy anythingggg.”
Fans Are Questioning If Swift’s Merch Is Worth The High Price Tags
The Life of a Showgirl collection got mixed reactions from fans even before the broken hairbrush went viral. A lot of people complained about how many different versions of the product came out with the album. The collection had 18 different CD covers, eight vinyl LP versions, a cassette tape, and seven more CD download versions, for a total of 34 versions of the same album. Fans wondered if this was done just to sell more stuff rather than give people real things to collect.
The hairbrush was supposed to be one of the cooler items in the collection, made to match the album’s showgirl theme and give fans a fancy look. But the broken product made people question if something so expensive would actually last. According to Taylor Swift’s official website, the brush sold out super fast after it came out, even though the viral post about how bad it was has made a lot of people wonder if it’s really worth the price.
Some fans got really upset about what seemed like a pattern. One person on X wrote that Taylor was “robbing all of you blind with cheap sh*t and terrible music.” People online pointed out how there’s a big difference between how much the stuff costs and how good it actually is.
The broken hairbrush became a symbol of a bigger worry about whether Swift’s merchandise is really as good as what fans are paying for it. Swift has spoken about her career and legacy in the past, saying that owning her music catalog is her greatest dream come true, though the quality of her merchandise products has fans questioning her priorities.
Published: Oct 14, 2025 02:30 pm