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Call of Duty: Ghosts transforms casual players into everyday gamers

by William Schwartz

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It’s the most successful franchise in gaming on a year-in year-out basis, Call of Duty has done something right to attract both the hardcore e-sports type of player, and the more casual gamer.  Either type of player, plays a lot of Call of Duty — according to Infinity Ward’s Mark Rubin.

They aren’t hardcore gamers, or even gamers but they play Call of Duty every night

In a recent interview with OXM, Rubin explains how Activision has not only captured this “hardcore gamer”  but also the “casual gamer” as an everyday Call of Duty player.

“We have an enormous amount of players who are more in the casual game space, but they play a lot, ” said Rubin.  “It’s kind of a weird, ironic thing to say… They aren’t hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we’ll take next gen and see how far we can go with it.”

How you can play a game everyday and not still be considered a “gamer” is another question entirely.   Sure, they might not ever get the opportunity for cash and prizes like eSports professional gamers do, but the act of sitting down and playing a video game should, at the very least, give you the title of “gamer”.

Call of Duty: Ghosts is set to arrive on November 5th on the Xbox 360, PlayStation 3, PC, and Wii U.  A next-gen version arrives later that month.

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