President Donald Trump has started using a word he never cared about before. After Republicans lost ground in the 2025 elections, he’s been talking nonstop about affordability. Records show he never once wrote the word in all his years posting on Twitter (now X).
Trump began his new messaging push on Election Day itself. He told people to vote Republican if they cared about affordability and said energy costs were falling. But that claim wasn’t true because energy prices have actually been going up, not down.
The day after Democrats won their elections, Trump promised the public that affordability was now his main focus. According to MSNBC, Trump talked about the issue again when talking to interviewer Bret Baier.
Talking about it more won’t fix the actual problem
“You know, they have this new word called ‘affordability’ and [Republicans] don’t talk about it enough. The Democrats did,” Trump said. He acted like he just learned about something completely new, even though people have been worried about costs for years.
Trump also bragged on Truth Social that Thanksgiving dinner costs 25% less this year compared to last year under Biden. He used Walmart’s pricing as proof and said his policies beat Democrats on every issue. He even wrote that the whole affordability problem was now “DEAD” and told people to stop lying about it.
But the real story behind those lower Walmart prices isn’t what Trump thinks. The store dropped its Thanksgiving meal cost by removing some items and replacing expensive brands with their own cheaper products. The White House had nothing to do with it.
Trump made other wrong claims during his Fox interview too. He said he brought energy costs way down when they’ve gone up. He claimed grocery prices dropped a lot, which also isn’t accurate. He even said inflation under Joe Biden was the worst in American history, which is just not true at all. Trump’s habit of making extreme statements keeps getting attention.
The president seems to believe Republicans struggled at the polls because they didn’t say the word affordability enough. But that’s not how it works. People don’t care about politicians using fancy words. They care about whether their bills are getting easier or harder to pay.
Republicans have been in charge of making federal policy but haven’t helped much with the main issue that got them elected in the first place. Democrats won because they showed voters how the GOP failed to deliver and offered different ideas instead.
As political fights between Trump and Democratic leaders heat up, the affordability issue keeps growing.
If Trump keeps thinking this is just about saying the right words instead of actually helping people, he and his party will keep losing elections. Americans need real solutions for their rising costs, not just a president who finally learned a new term.
Published: Nov 6, 2025 05:15 pm