A lot of publicly traded video game publishers are constantly on the lookout for opportunities to capitalize on a year-in year-out basis. It’s a strike while the iron’s hot sort of mentality, that often times leaves popular game franchises in the gutter to die, after fans become fatigued by games that are nothing but mere iterations every year.
With Grand Theft Auto being such a money maker for Take Two Interactive, some wonder why we don’t see more frequent games from Rockstar and Take Two in the GTA universe. In a recent interview with GameSpot, Take Two’s COO explained why it doesn’t make sense for his company to “degrade” the franchise by doing so.
“Often times people ask us ‘Why don’t you come out with Grand Theft Auto every two years?’ To us, that doesn’t make sense, because Grand Theft Auto, every single time it comes out, is a brand new experience. You can’t possibly do that in two years. And if we did that, our product would fatigue and the franchise would degrade from a value perspective.”
The freshly crafted world of GTA 5’s Los Santos is due to arrive this fall.
