Microsoft is looking at the long run for the Xbox One, and has high hopes that their Xbox One will compete with Sony’s PS4. Specifically, Phil Harrison says he believes that the current console cycle is a marathon and not a sprint.
According to an inteview with Venture Beat: “We’re 120 days into our platform lifecycle. You know better than anyone that this is a marathon, not a sprint. We’re happy with our plan. We’re happy with the performances of our key franchises and key partnerships, most notably Titanfall in the last couple of weeks. You can see independent surveys and studies showing our sell-through doubling in the U.K. as far as hardware. We have a fantastic lineup we’ll reveal more of at E3 and beyond. We have a lot of great surprises to come,” says Harrison.
As for Titanfall more specifically, Harrison says that Respawn Entertainment’s new shooter is “blowing the doors off, literally and figuratively” and that Xbox One users are using their consoles on an average of “more than five hours per day”.
So what does Harrison say about Microsoft’s plan going forward to pick up the pace in this marathon? Harrison says, “Make sure we have the best games on our platform, showing off our platform in the most amazing way. Reach as many consumers as we can in as many countries as we can. Continue to surprise and delight them with the best online service and the best entertainment experiences as well.”