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Sony CEO “Cheaper doesn’t always mean more successful”

by William Schwartz

ps4-jack-tretton

Sony CEO Jack Tretton told Bloomberg in a recent interview that he sees Sony taking the advantage in price as a “positive” thing, but it doesn’t always mean being more successful.

“I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition,” Tretton said. “And the lowest priced system isn’t always the most successful, but being cheaper than your competition is never a bad thing.”

We’ve got people on our side, now we have to execute

He believes that all the pieces are falling together to make the PS4 a major console success due to the support from the gamers and the development community.

“I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got execute,” he said.

When asked about what makes the PS4 console successful he answered:

“The most important thing to get right is the consumer proposition, the value proposition,” Tretton said. “That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”

PS4 is set to launch on November 15 in North America and November 29 in Europe at $399.

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