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Yoshida has no clue why the PS4 is selling so well

by William Schwartz

ps4-console

Sony’s PlayStation 4 is selling extremely well.  They’ve managed move 10 million consoles since last November, but according to Sony’s Shuhei Yoshida he doesn’t fully understand why it’s happening.

Obviously, Sony is happy the results, according to an interview with Eurogamer.  Furthermore, the 10 million sold in the first nine months is “well beyond” what Sony had hoped for.  A portion of an interview with Sony’s Worldwide Studios head can be found below.

“The 10m sell through in the first nine months is well beyond what we had hoped for. As you know, we have struggled to keep up with demand of PS4 for so many months. It was hard to find and purchase PS4. Now we are able to supply units so in every territory I believe you can find PS4. So we just managed to catch up with demand.

It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening. You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking. Lots of people thought the dedicated game hardware might not be needed going forward, but still lots of people are very excited. When you see the new games coming out and being announced this E3 and Gamescom, I think there’s a good enough reason for a gamer to believe this is something worth investing in.”

Sony’s been claiming that many PlayStation 4 buyers weren’t PlayStation 3 owners. Is console gaming growing in the face of those who claim it to be dying? Or did Wii and Xbox 360 owners just ditch their previous allegiances for Sony’s spot on marketing?

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