Game News

Sony targets Wii owners with PlayStation 4


Sony has their sights set on a pretty big market of game consumers. Of the many groups that the PS4 appeals to, Sony says that they are looking to specifically welcome Wii owners who might have skipped out on the Xbox 360 and PlayStation 3 last generation.

Our big opportunity is to welcome back this audience, says Sony

“Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously,” says Sony’s Andrew House.

House tells Eurogamer, “I hesitate to say this because I know committed gamers may roll their eyes about it, but there’s an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn’t played them in the previous generation because they skipped that generation… We’re starting to see signs of that.”

This marks the third spot where Sony has revealed that the PlayStation 4 fanbase is made up a much different audience than the PS3 was. The numbers suggest that Sony has tapped into a more diverse audience than either Microsoft or Nintendo. These early adopters of the PlayStation 4 are nearing 10 million strong, and House says that there are also a lot of newcomers to the PlayStation Network and PS Plus.

NPD Data for June will be coming out shortly. We’ll see if Sony is still leading Microsoft and Nintendo after good showings by all three companies at E3 2014.

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