Its hard to say if Bioware will need to change their tune on the terms of their business model for the recently released (and great by the way…review incoming) MMO, Star Wars: The Old Republic, but as for now, the Bioware bosses Ray Muzyka and Greg Zeschuk don’t see this happening.
When asked about the possibility of Star Wars: The Old Republic going free to play, Greg Zeschuk gave his thoughts on the business model, and why it doesn’t work for a game like The Old Republic.
“I’m not saying it’s better or worse. It just doesn’t supplant the other things. ‘Cause we can do some things no one else can… The free-to-play people can’t invest to the level we can invest, and can’t create something of the size and scale of something we can create,” Zeschuk said in an interview with Joystiq. From a business perspective Zeschuk believes that the model is “ridiculous”.
Apparently, the folks at Bioware believe that “you get what you pay for” and anyone that’s given The Old Republic a whirl can attest to that.