Call of Duty recieves a lot of criticism for launching on a yearly cycle, and the developers responsible for Modern Warfare 3 are well aware of these concerns. The franchise always runs the risk of losing steam, and sales momentum when launching each year. In a recent interview, Glen Shofield of Sledgehammer games talked about the internal struggle for innovation, and listening to the fans for feedback to make each game better than the last.
Shofield told Gamerzines, ” It’s not losing momentum right now, it’s growing. You can see it out there. It’s so big, people love it and I get so many tweets from the community. It’s the biggest thing in entertainment. You stay paranoid because things can happen, but staying paranoid actually makes your game better.”
Early indications suggest that Modern Warfare 3 will be the best selling game of 2011, outpacing Call of Duty: Black Ops in the pre-order department. Black Ops became the single largest entertainment release in history following its November 2010 release and growing popularity among gamers on all platforms.