Bad Bunny completely erased his main Instagram account right after his Super Bowl LX halftime show performance. The Grammy Award-winning artist deleted his account that had 52.8 million followers, leaving fans confused about what comes next.
According to The Hill, the Puerto Rican singer, whose real name is Benito Antonio Martínez Ocasio, removed every post from his Instagram account @badbunnypr. He also unfollowed everyone he was following and took down his profile photo.
His X platform account got the same treatment. The @sanbenito account, which has five million followers, now has no profile photo and follows zero people. Nearly 58 million people are now looking at empty accounts.
The dramatic social media wipeout follows his massive Super Bowl performance
The digital blackout happened right after he performed at Levi’s Stadium in Santa Clara, California, on Sunday. The Super Bowl LX saw the Seattle Seahawks beat the New England Patriots 29-13. Bad Bunny’s performance lasted over 13 minutes and was watched by millions around the world and more than 70,000 people in the stadium.
The performance has already gotten nearly 33 million views on YouTube. Not everyone was happy about the show, as Jake Paul criticized the halftime performance and asked fans to turn it off. The show featured strong references to Latin American culture.
The stage looked like an agricultural plot, and dozens of people danced to bachata music on a makeshift block. Many celebrities attended the event, including Lady Gaga, Ricky Martin, Pedro Pascal, Jessica Alba, and Cardi B.
He ended the show with a powerful message, saying “God Bless America.” He then listed various Latin American countries, the U.S., Canada, and his home. He specifically mentioned his roots, saying, “And my motherland, mi barrio (my neighborhood), Puerto Rico, seguimos aquí (we are still here).”
After that message, he spiked a football that had “Together we are America” written on it. The performance also drew criticism, with Trump’s reaction to the Super Bowl show calling it offensive. Bad Bunny broke new ground by becoming the first artist to perform in Spanish, yet he made it clear the language didn’t matter. His message was simple: don’t translate, just dance. And it paid off, as reports suggest his Spotify streams surged by over 400 per cent.
Deleting all social media after such a successful and globally watched performance is confusing. Fans now have to wait to see if this mystery is leading to new music, a new era, or just a break from social media.
Published: Feb 10, 2026 03:45 pm