Activision doesn’t plan on mimicking the recently announced EA Access service as the company is focusing on other things at the moment.
During Activision’s earnings conference call, CEO Eric Hirshberg was asked if they would release something similar to the EA Access service. If you are unfamiliar with the service, EA Access allows gamers to pay a monthly or yearly subscription that gives them access to play full games and more.
Eric Hirshberg said that the focus for Activision right now is on their existing business model. Obviously Activision still makes a ton of money via its Call of Duty franchise and even the Skylanders franchise has taken off. Not to mention they have Destiny releasing later this year which will probably give them even more money.
Eric Hirschberg didn’t entirely rule out the possibility of releasing a subscription service, but it’s not the company’s direction right now. This is a smart move since Activision is already profitable and its existing games still make a lot of money on their own. Releasing a subscription model so soon may make them less revenue when you think about it.
I’m sure Activision is waiting for EA to find out if EA Access is a success before copying them. If EA Access is a flop, obviously Activision will leave it alone.