If you’re having trouble finding a PlayStation 4, it’s not because of artificial demand. According to Sony’s Jack Tretton, the company is making as many consoles as they can to meet the high demand for the system.
On a recent episode of the PlayStation Podcast, Tretton explained why it wouldn’t make any sense for Sony to try and artificially inflate the demand for the console by holding back supply.
“Do you create an artificial shortage because you want there to be a feeding frenzy? No you don’t,” Tretton said. “You have competition out there. There are lots of things that people can spend money on, especially during the holidays; and the holidays only come around once a year so that’s really when you want to take advantage of the market opportunity.”
Selling every console that they can make isn’t a bad situation for Sony to be in. They currently project that they’ll have sold 3 million consoles by the end of year. So far, they’ve sold around 2 million PlayStation 4’s since November 15th.
