Pokemon Go launched in early July and quickly took the world by storm as it gradually rolled out to different countries. The game was really unlike anything we’d ever seen before and led to insane download numbers, but the player base has been dropping, especially those who are paying customers.
According to Slice Intelligence, the number of paying customers for Pokemon Go has now dropped 79% from its very peak, which came not long after release on July 15.
Pokemon Go is the definition of a free-to-play game, and many chose to pay for it after it came out to get more Poke Balls and such to catch Pokemon. The numbers of those have dropped quite a bit since then, but the game is still doing extremely well.
For the month of August, Pokemon Go generated 28% of all in-game revenue from mobile games, with Candy Crush Saga coming in at number two with only 4.5%. This just shows how insane the sales numbers were for Pokemon Go at its peak, with it still doing this well after that much of a drop.
We’ll have to see if future updates like the Pokemon buddy feature or especially new generations, trading, and battling being added will cause the game to rise again, though there is almost no way it’ll reach the heights of mid-July.