Game News

Sony Is Aggressively Looking At Mobile Gaming Market After Pokemon Go’s Success

by Dean James


Pokemon Go’s massive success earlier this summer showed just how important the mobile market can be, especially with how Nintendo’s stock rose so high and then fell at the “revelation” that they weren’t involved. Inspired by this, another of the big three in gaming is looking very hard at the mobile market as well.

Sony’s President and CEO Kaz Hirai was recently at the IFA consumer electronics show in Berlin and Financial Times had an opportunity to talk to him.

“[Mobile gaming] is something we are aggressively getting into. It’s quite a shift from being just a console-based business to being on mobile phones as well.

Hirai went on to say that Pokemon Go was a “game-changer in how it potentially is changing how people move.

Sony is obviously in a very different position than say Nintendo, who is trying their own mobile initiative with games like Miitomo and the announced Animal Crossing and Fire Emblem mobile games.

They have been very successful with their PS4 and are set to launch at least PlayStation VR this year, with rumors of the PS4 Neo also coming this fall, so mobile is definitely not on their forefront. However, it is definitely interesting to hear that they are really looking into it, with maybe it being the way they view their future with the handheld market, since the PS Vita has failed to do as well as they hoped.

- This article was updated on:March 8th, 2018

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