A new beauty trend is spreading fast on social media, and it’s called “menstrual masking.” The idea is simple but strange. People are putting their own period blood on their faces for a few minutes, then washing it off. Beauty influencers say this free bodily fluid gives them glowing skin.
According to NY Post, people who support this trend say menstrual blood has good ingredients like cytokines, proteins, and stem cells. They believe these can make skin look better and healthier. Some even compare it to the “vampire facial,” a professional treatment where doctors inject platelet-rich plasma from your blood back into your face. Kim Kardashian made that treatment famous years ago.
Interestingly, there is some real science behind menstrual fluid. A study by the Federation of American Societies for Experimental Biology found that plasma from menstrual fluid can help heal wounds. In the study, wounds treated with menstrual plasma healed 100% in just 24 hours. Regular blood plasma only healed wounds 40% in the same time. Scientists think this happens because menstrual blood has special molecules that help the uterus rebuild itself every month.
The science doesn’t make this DIY trend safe
Researchers are also studying stem cells from menstrual blood, called MenSCs. These cells can help skin by making more collagen, reducing wrinkles, and helping skin repair itself faster.
But here’s the big problem: just because menstrual blood has powerful ingredients doesn’t mean putting raw blood on your face is safe. Medical experts are worried about this trend. They say you can’t compare professional, sterile treatments to untreated menstrual blood at home. This isn’t the first time influencers have sparked controversial viral trends that left people questioning their judgment.
Menstrual fluid can carry bacteria and fungi that are bad for your skin and could cause infections. It might also have Staphylococcus aureus, a germ that lives on skin but can cause infections if it gets into cuts or pores. People with certain health problems could even spread sexually transmitted infections this way.
Nobody has tested this practice in real medical studies. There are no rules about how long to leave the blood on or how much to use. When you think about the risks versus the lack of proof it works, doctors say period blood belongs in the toilet, not on your face. Similar to how influencers create extra work for service workers with viral stunts, this trend prioritizes content over common sense.
This isn’t the first weird beauty trend online. “Urine therapy” has also gone viral, where people put urine on their skin. Supporters say it helps with eczema and acne, but science hasn’t proven those claims either. It’s better to stick with tested skincare products instead.
Published: Nov 28, 2025 11:15 am