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The market is ready for Xbox 720 and PS4

by Bill Hess on August 3, 2012

It’s been a long run for the Xbox 360 and PlayStation 3, and as gamers start to turn their sights on what’s next, at least one executive believes that the market is ready for the next generation.  The Xbox 720 and PS4 could mean big things for game publishers.  A chance to move their major success from this generation into the next, and introduce new franchises to players who adopt next generation tech.

According to 2K Games Boss, “the market is ready to take console gaming to the next level,” said Christoph Hartmann in an interview with Games Industry. “It’s the longest cycle we’ve had and it is harder and harder to launch new IPs.  Consumers are very used to the big franchises, but we need innovation in terms of content to really drive things.”

So what does 2K have in store for gamers in the next generation?  Hartmann didn’t divulge any specific plans in the interview, probably because 2K doesn’t have any according to him.  “As for us getting ready for what is coming one day, we really don’t have any concrete plans.”

Many believe that the next generation could arrive as early as the fall of 2013, that is of course if you don’t count the Wii U as a next generation console, which is due to arrive later this year.

Say Something

    The wait for next gen is killing me

  • The Future of Sega

    Thank goodness I fapped.

  • Biggsydaboss

    The Wii U will be half a generation ahead, if it’s lucky. The big test for the Wii U, PS4 & Xbox 720 will be how it copes with Battlefield 4 (which the rumours suggest it will be available on current & next gen machines). We all know what a p*sh poor looking versions the consoles got with BF3, even the physics engine was dumbed down. As for Crysis 3 being released on current gen, WHY???

  • Cool dude

    Based on the rumors. The powers will be

    Xbox 720 > Ps4 > WiiU

    So Xbox720 should cope the best.

  • The Future of Sega

    @ Cool dude,

    Sorry I thought you were saying which new gen console will the best. I should have gave a thumbs up…forgive me.

  • JuneBug

  • efast

    So to get new ips and innovative games we have to have a new console because we are used to the games of this gen? Makes perfect sense…..not. make a new fuckin game. And ps2 was current for over 10 yrs, so this isn’t the longest gen either fuckin dumbasses

  • That one guy

    In a way the PS2 was different, our expectations for gaming werent very high then. But Ive been ready for a new console for a couple of years myself…

  • The Future of Sega


    There’s a difference between current and relevant. Yes, the PS2 is STILL relevant but it is not current. If it were current then game developers would be developing games on it first and THEN the PS3, 360, etc. It’s still a good console and outlived the original Xbox by 6 years…which is pathetic for Microsoft.

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