PlayStation 3 To Focus on Younger Gamers

The PlayStation 3 console will get a new target demographic according to Sony. Jim Ryan of SCEE told the Original PlayStation Magazine that the PlayStation 3 console will be geared towards a more “family market”. Ryan compares this most recent console cycle to previous cycles for the PlayStation family, and sees a disparity in where the PlayStation 3 is now and where previous consoles were in terms of price.

The PlayStation 3 console will get a new target demographic according to Sony. Jim Ryan of SCEE told the Official PlayStation Magazine that the PlayStation 3 console will be geared towards a more "family market". Ryan compares this most recent console cycle to previous cycles for the PlayStation family, and sees a disparity in where the PlayStation 3 is now and where previous consoles were in terms of price.

"If you look back at the history on PS1/PS2, the vast majority of the business that we did on both those platforms was done at sub $129 price points." With the point being that at that price point, purchasing the PS3 becomes much more viable for many different consumers than just the "core" gaming audience.

However, Ryan did say that "The core gamer will absolutely not be neglected... There's going to be tons and tons of great stuff for the core gamer from our own studios, third parties." While the PlayStation faithful can rest easy that they won't be neglected, Sony will likely be pushing forward with the PlayStation Move in it's 2012 marketing strategies.

By Al McCarthy on December 5, 2011

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Frank
I’m cool with this from Sony because I know they won’t shit on us core gamers. No trying to start a flame war, but M$ has shit on their loyal followers. When I had a 360 earlier this gen, it was THE console to own. Best exclusives hands down. Since the announcement of Kinect back in 2009, the last year I had a 360, they’ve changed their years towards casuals, which again, is okay, but they completely forgot about those of us who helped propelled them past Sony. I’m a Sony fanboy, but just because someone supports another console run by incompetent people, doesn’t mean they deserve a lesser experience.
Tbone
Weak Sony exclusive sales shows that PlayStation owners are buying and playing the exact same games as Xbox owners. Skyrim, Battlefield, Portal, etc.
Sony’s a little late to this party to gather up that revenue from the Causal crowd, this is the incompetent move and this is why Sony’s stock is tanking, divisions are closing, and VP’s are leaving. Sony is a model of poor business, TVs, Computers, Cameras, and now Video Games, they’re losing market share on everything they built up.
- A113n
  Tbone is all pissed off that his Xbox doesn’t give any core love anymore.
  Have fun with your laggy, crappy, kids only Kinect Tbone
- Cool dude
  Nice one allen… No core Love??? Lol, good one bro…
  Theres many Core, Hardcore and Casual games for Xbox 360…
  Plus… If kinect was so “Unresponsive”… Then why did it have 2 Games out of four nominated for VGA best motion games category and NONE for the PS Move…
  So sad… Denial…
Tbone
Actually I’m playing battlefield right now, probably the same as you. If I have friends over I can throw on DC2 or KS2, what about you? Pulling out that sharpshooter for a party?
Motion control is for casual and party games, move failed at that, that’s why they’re changing things up.
- Cool dude
  From a parent…
  “Its not a wonderful sight to see your young daughter swing a dildo on her hand while having fun with it”..
  Lol, jokes
Lolall3n
Tbone is 100% correct
Hoppsy
one of my big problems with xbox has always been the lack of core exclusives and the move towards gimmicky “party gaming” if ps3 does this to i’ll be pissed.
saying that the exclusives still keep coming for the ps3 including the new “the last of us” which looks interesting so i’ll reserve judgement until i see the lack of care for core gamers on ps3 as it is on xbox……then i’ll buy a PC
SuperTrainStationH
I remember when PS2 cornered this market from the outset with family friendly games that were also great hardcore experiences for the traditional gamer, in addition to more gritty, adult geared games.
The idea of the “core” gamer as its been defined in the 7th generation, and the idea that a system can either be “HARDCORE or CASUAL” “KIDS ONLY or ADULTS ONLY” and need to specifically gear itself to any specific demographic seems more than anything an over reaction the success of the Wii with newcomers and novices thats cheated Sony out of the userbase they needed to replicate the market dominance of the PS1 and PS2.
- A113n
  Well said
reality
More Sony fanboy crying because they’re better options available, get over yourselves, Sony is failing, it happens, its business.
- A113n
  There are better options out there.
  PC
  You know I was over at a friends house the other day that just got BF3 on PC. Oh man he has a sweet set up; it was beautiful.
  You know what’s funny. It’s hard to argue that PC is the best of the best. Best online experience and all.
  Can you tell me how much he has to pay to play BF3 online? Anyone? How much does it cost to play online on PC – the best of the best; highest quality; the place where online gaming has always been. Where it was made….Oh yeah….NOTHING!
  Or of course you can go to xbox
  $300 – Overheating piece of $hit
  No Blu Ray
  No Browser
  Pay to Play
  All it’s best exclusives are on PC with free online play the PC way
  Expensive and limited upgrades
  $hit controllers that sell for $50 without a battery pack, heavy POS with a crappy D pad and not nearly as ergonomic as PS3′s (my opinion)
- Cool dude
  Ohh, didnt you hear?? Xbox 360 dont overheat… Whoops… Your wrong.
- A113n
  Yeah because 10% hardware failure isn’t still over 3 times the industry standard at all.
  10% dude – even not counting all the RROD’s; even if it was always 10% it would still be 5.6 Million bricked consoles. LMAO @ those numbers dude
- Cool dude
  Failure rate:
  2008 56%
  2009 33%
  2010 23%
  2011 10%
  You fail at looking at real numbers dude.. not me
- Cool dude
  Original Ps3s also sit at 10% failure rate… Ps3 Slims sit at 5% failure rate.. 360 Slims are known to have the same….
  I bought a 360 slim because I know they cant fail
- A113n
  1st off a big BS dude, give us some sources because PS3 has NEVER had a 10% failure rate, it’s been awarded for being well under 3% – industry standard. Nintendo Wii also holds that rewarding percentage.
  And you do realize that the xbox numbers you pulled out of your ass mean well over 5.6 million right? I don’t know the sales for each of those years but assuming even years (approx 9.3 million per year) you would be looking at about 11.3 Million bad consoles and that’s only counting since 2008
- Cool dude
  Considering that MS put a 3 year warranty to all Old Models since late 2007… and RRODproblems are at the past I dont know why were having this conversation.
- A113n
  Ignoring the question, just like you did my first comment.
  PC pwns all and is free online play
  And RROD was taken away as fast as they could; they only instituted it after a lawsuit and being made fun of by everyone on the planet.
  Xbox has been voted the biggest piece of $hit 6 years in a row…congrats.
- Dovahkiin
  The only reason I don’t game on a PC is because I prefer a controller
  and I dislike using mouse and keyboard.
- Cool dude
  “Xbox has been voted the biggest piece of $hit 6 years in a row”
  Wow, I guess one person voted on that Allen. I bet you know who..
- Allen
  it’s sad, I know. I had a poll up here to see what was a bigger piece of $hit, Xbox 360 or Kinect. But AOTFB took it down :-(