Italian news network La7 has filed a copyright claim against Nvidia’s official YouTube channel and several content creators for using footage that La7 itself took from Nvidia’s DLSS 5 announcement video. The claim came after La7 uploaded a podcast titled Coffee Talk 04/04/2026, which used footage from Nvidia’s official announcement video. La7 then turned around and claimed copyright on that exact footage against the original creators.
According to Kotaku, tech content creator Scrubing was one of the first to detail the experience publicly. Their video, uploaded on March 16, 2026, featured segments from Nvidia’s DLSS 5 reveal and was hit with a copyright claim from La7. Scrubing expressed frustration on X, asking, “How can the YouTube system not just look at the dates and see this makes no sense?”
Several other creators, including Last Stand Media, Luke Stephens, and Destin Legarie, also reported that their videos discussing DLSS 5 were blocked due to claims from La7. Most notably, Nvidia’s own Announcing NVIDIA DLSS 5 video is currently unavailable on YouTube because of La7’s claim, meaning the company that created and uploaded the footage first now has its own video blocked.
YouTube’s automated copyright system is clearly failing to protect original creators
When Destin Legarie reached out to YouTube about the issue, the platform responded: “To clarify, a Content ID claim is automatically generated when your content matches another vid in our Content ID system… Since you already submitted a dispute, the next step is to wait for the claimant to respond within 30 days. If they don’t, the claim on your video will expire & be released…”
This places the burden of waiting on the original creators, even when the dates and ownership are obviously clear. Nvidia, which has recently been making headlines for launching new AI models for autonomous vehicles, now finds itself caught up in a copyright dispute it had no part in creating.
My YouTube videos have gotten stolen, and YouTube is doing NOTHING to stop it. La7 Nvidia DLSS 5
Under YouTube’s copyright system, if someone finds their content used without permission, they can submit a copyright removal request through YouTube Studio or by email, fax, or mail. The request requires contact details, a description of the copyrighted content, links to the infringing content, and legal statements confirming ownership. A signature is also required.
Content owners are also expected to consider copyright exceptions like fair use or public domain before filing a claim. Without addressing these considerations properly, a copyright removal request can be deemed invalid. Creators can also schedule a removal to take effect in seven days, giving the uploader a short window to act before receiving a copyright strike.
YouTube also states clearly: “Do not submit false information. Misuse of our processes, such as submitting fraudulent documentation, may result in the termination of your account or other legal consequences.” This makes La7’s actions particularly problematic, as the network appears to be claiming ownership over content it clearly did not create, and doing so against the original source.
This kind of platform-level abuse is not unlike how attackers exploited Gemini with mass AI prompts, where bad actors find ways to misuse systems that were built with good intentions. As of now, Nvidia has not publicly commented on the situation, and its DLSS 5 announcement video remains blocked on YouTube.
This incident highlights a long-standing problem with YouTube’s automated Content ID system, where copyright claims can be filed and enforced with little immediate review, even when the facts of ownership are straightforward. It raises serious questions about whether the platform needs to rethink how it handles such disputes before taking action against the original creators.
Published: Apr 7, 2026 01:00 pm