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Analyst calls for $299 as the magic price point of the PS4

by William Schwartz

ps4-holiday-2013

Sony outlined its plans to dominate the home console market when it revealed the PS4 last week at a dedicated event in New York.  While the video game industry has seen better days, one analyst believes that there is a magic price point that Sony should try to hit, and it’s a surprisingly low-ball figure of $299.

Speaking with Games Industry, Billy Pidgeon of Inside Network thinks at this low price, Sony could dominate console sales this holiday season.

“$299 is the magic price point,” says industry analyst

“I’d like to see maybe two models,” says Pidgeon.  “One under $300 and one under $400 would be ideal.  $299 is the magic price point.  I think this current generation took way too long to get there.  It has to be under $400 and honestly if they could subsidize it further and take more of a hit, it might be worth their while in the long run.”

$299 is by far the lowest price we’ve heard analysts calling for, and would be a great entry price for first adopters who are traditionally the most willing to pay a premium for new hardware.  Which is precisely why it won’t happen.  Obviously anything’s possible, but $299 seems to be a bit on the low side.

Other analysts have offered their takes on where Sony should price the PS4 as well.  Michael Pachter of Wedbush believes that the PS3 will be priced between $400 and $450.   This seems more reasonable for next-gen hardware.  I don’t think anyone would argue with $299, but it doesn’t seem like it was that long ago that Sony was charging $299 for the PlayStation 3, let alone this new tech.

The official price and possible SKUs of the PlayStation 4 are expected to be revealed at E3 2013.

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