Sony outlined its plans to dominate the home console market when it revealed the PS4 last week at a dedicated event in New York. Â While the video game industry has seen better days, one analyst believes that there is a magic price point that Sony should try to hit, and it’s a surprisingly low-ball figure of $299.
Speaking with Games Industry, Billy Pidgeon of Inside Network thinks at this low price, Sony could dominate console sales this holiday season.
“$299 is the magic price point,” says industry analyst
“I’d like to see maybe two models,” says Pidgeon. Â “One under $300 and one under $400 would be ideal. Â $299 is the magic price point. Â I think this current generation took way too long to get there. Â It has to be under $400 and honestly if they could subsidize it further and take more of a hit, it might be worth their while in the long run.”
$299 is by far the lowest price we’ve heard analysts calling for, and would be a great entry price for first adopters who are traditionally the most willing to pay a premium for new hardware. Â Which is precisely why it won’t happen. Â Obviously anything’s possible, but $299 seems to be a bit on the low side.
Other analysts have offered their takes on where Sony should price the PS4 as well. Â Michael Pachter of Wedbush believes that the PS3 will be priced between $400 and $450. Â This seems more reasonable for next-gen hardware. Â I don’t think anyone would argue with $299, but it doesn’t seem like it was that long ago that Sony was charging $299 for the PlayStation 3, let alone this new tech.
The official price and possible SKUs of the PlayStation 4 are expected to be revealed at E3 2013.
