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EA Is Not Afraid Of Battlefield 1 Partnership With Xbox One

by Dean James


Battlefield 1 was finally announced recently and with it came much hype that led the game’s reveal to be the most watched trailer of all time on YouTube. While the game is multi-platform, EA has teamed up with Microsoft and the Xbox One for the game’s marketing campaign, but EA isn’t concerned that this may alienate other console owners.

The release of Battlefield 1 is bound to be one of the biggest of 2016, with it bringing a setting that we really haven’t see in AAA gaming at all in World War I. This unique setting has everyone talking, including EA’s CEO Andrew Wilson.

In an interview with Eurogamer, Wilson discussed Battlefield 1 and revealed what he thinks about marketing partnerships like they have with Xbox One.

“Our console partners want to stand right next to the biggest and best games in the industry. Typically what we see is that just aids awareness. It aids awareness whether you’re a PC gamer or an Xbox gamer or a PlayStation gamer. What the console partner hopes to achieve is some disproportionate awareness around the game as it relates to their particular console. But what we have seen – and we’ve seen the analytics against it – is if you’re a PlayStation gamer, you do not reject it because it is brought to you by a potential console parter. You understand deeply it’s also available on your console. And what we get is just a multiplier effect of greater awareness in the marketplace.”

It’s good to see that Wilson isn’t concerned by losing out on potential PS4 or PC gamers just because the marketing push will be involving Xbox One, with him making some very good points.

Xbox One owners will be the first to be able to play Battlefield 1 though, as EA Access will bring subscribers the game first ahead of its launch this October.

- This article was updated on:March 8th, 2018

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