Attack of the Fanboy

EA Initially Rejected DICE’s Battlefield 1 Pitch

by Mike Guarino


The reception to the announcement of the World War 1-themed Battlefield 1 has been very positive so far, though the idea for the game was not one that was universally-loved internally. In fact, the pitch for the game was actually rejected by EA at first.

The news was revealed during the EA Investor Day Briefings, where EA Studio Boss Patrick Söderlund said that the new direction “Wasn’t the most obvious choice. When the team presented to me the idea of World War 1 I absolutely rejected it. I said ‘World War 1 is a trench war, it can’t be fun to play’.”

However, he goes on to say that “The team continued and persisted in the fact that this can be fun, and showed up with a very short demo that convinced me at least that this was the right path. The good news is whenever you take creative risks and it works, you actually can get to substantial success.”

The last game in the series was Battlefield Hardline, which launched last year. The game was a change of pace for the series, moving away from the military setting and into the police force. The game got generally positive reviews, though many complained about the game’s dull campaign and dumb AI. You can check out our review of the game by clicking right here.

Battlefield 1 is set to launch for PlayStation 4, Xbox One and PC on October 21st.

Say Something