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Kevin Butler’s retirement could go down as the shortest in the history of videogame pitchmen, assuming that someone is actually tabulating this statistic. Â Today Sony revealed that he is returning for a new campaign called Long Live Play. Â Across various networks and websites you’ll see the new promotion which features the beloved Sony character.
Butler is set to let the public in on a little secret, and that secret is that the PlayStation 3 is now available at the recently announced $249 price point.
Source: PlayStation
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