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Microsoft Introduces Interactive TV Ads with Kinect

Wouldn’t it be great if there were an easier way for Microsoft to send advertising spam to your email or phone? Well that’s what the company is planning on doing with its “NUads” campaign through Kinect.

As you can see in the video above, Microsoft Senior Product Planner Enrique de la Garza walks, talks and gestures us through the new seamless integration of ads with Kinect. De la Garza shows us five different scenarios on how Kinect will enhance these ads for gamers.

Wouldn’t it be great if you could blow up your friends’ Twitter feeds with ads from Coke?

Wouldn’t it be great if you could get your email spammed by Adidas?

Wouldn’t it be great if you could receive awesome text messages every week to remind you when The Voice comes on?

Wouldn’t it be great to find out where Toyota dealerships are thanks to the power of Bing?

Wouldn’t it be great to vote on silly, pointless polls about an underwhelming Summer movie?

No, it wouldn’t.

I still don’t see what the big deal is with Kinect voice commands. I mean, I’ve had a headset with my Xbox for nearly six years. Why can’t I just use it? Also, gesture control is just pointless. You gave me a controller, Microsoft…let me use it.

Also, am I the only one that finds it amusing it’s hooked up to a Sony television? Maybe that’s just me.

Advertising is never cool — especially when people are already paying Microsoft 60 dollars a year for their online service. I know this video is meant more for advertisers than us gamers, but it just rubs me the wrong way seeing this video knowing Microsoft is trying to cram more ads down our throats.

You know what would be cool, Microsoft? Actually coming up with some good content for Kinect — there’s only so much Dance Central I can play.

Yeah, wouldn’t that be great?

- This article was updated on:December 3rd, 2017

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