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Modern Warfare 3 Outpaces Battlefield 3 on Xbox 360

by William Schwartz

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The war of marketing complete, Battlefield 3 and Modern Warfare 3 have now been released.  The last month saw both titles with stellar launches, but according to recent data released by Raptr, one might have been more stellar than the other.  Based on tracked gameplay data, Raptr users logged an average of 40% more playtime in Call of Duty: Modern Warfare 3 than Battlefield 3 on the games’ launch days.

Some vital statistics in Modern Warfare 3 vs Battlefield 3 on the Xbox 360

Xbox 360 players logged 40% more launch-day playtime in Call of Duty: Modern Warfare 3, averaging 6.19 hours compared to 4.45 hours of Battlefield 3
During each game’s first week of launch, Xbox 360 players logged 17% more per-user playtime in Call of Duty: Modern Warfare 3, averaging 20.45 hours compared to 17.37 hours of Battlefield 3
Call of Duty: Modern Warfare 3 accumulated more total hours played in one week post-launch than Battlefield 3 has in three weeks post-launch
53% of Battlefield 3 players on Xbox 360 are also playing Call of Duty: Modern Warfare 3, compared to just 31% of Call of Duty: Modern Warfare 3 players who also played Battlefield 3
During the first week of launch, Call of Duty: Modern Warfare 3 stole more playtime from Battlefield 3 than any other game
For the first time ever for any franchise, three Call of Duty games were in the top 10 playtime charts on Raptr

Raptr’s opinion data found that:

81% of respondents were more excited for the launch of Battlefield 3
92% of respondents consider DICE a more innovative developer than Infinity Ward
58% of respondents said the Battlefield franchise has had a bigger impact on the FPS genre
80% of respondents feel the Call of Duty franchise generates more hype through its marketing

In response to the recent numbers, the CEO of Raptr weighed in numbers.

“The battle for dominance for the first-person shooter market in 2011 is clearly in Activision’s favor,” said Dennis Fong, CEO of Raptr. “EA made a valiant effort evangelizing its fan base and generating massive support around the launch of Battlefield 3. Given how well received the game was, EA has a powerful opportunity to take things further next year, though it’s clear at this point that Call of Duty is a phenomenon that is unrivalled.”

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