Attack of the Fanboy

Nintendo President Reggie Fils-Aime to Retire in April

Doug Bowser set to take over role of President

by Jordan Kamm

Reggie Fils-Aime e3 2017

Reggie Fils-Aime has been president and COO of Nintentdo of America for the last 12 years. In that Time he, along with Shigeru Miyamoto, and the late Satoru Iwata has become of the faces of Nintendo. Fans have always been attached to fils-Aime due to his high-energy and theatrics when representing Nintendo. His goal while at Nintendo was to grow the company’s presence in America. He started while Nintendo was in it’s Gamecube days, and while already a successful brand in the states, Reggie oversaw it becoming much more. As President he led NOA through the launches of the DS, Wii, 3DS, and up to the Nintendo Switch.  He even oversaw the design and construction of the NOA headquarters in Redmond, WA. Without Reggie, Nintendo wouldn’t be where it is today.

On April 15th Reggie Fils-Aime will retire and in his place Doug Bowser will step up into the of President. Bowser is currently Nintendo’s Senior Vice President of Sales and Marketing, starting at Nintendo in 2015. In this position Bowser led the Marketing campaign for the Switch, which became the fastest selling video game system to date. He’s been in the video game industry long before that, working for EA. He also has spent much of his life mastering the Donkey Kong Arcade machine.

While Doug Boswer seems qualified to lead the Nintendo of America team, it’s hard to imagine anyone replacing the energy and genuine love of video games that Reggie Fils-Aime brought to the company.

Along with his announcement to retire, Reggie has an open message to the fans of Nintendo:

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